Cynthia Lai is an executive coach with 20 years’ experience in banking, digital innovation, and transformation across Asia and global markets. An ICF ACC coach with over 200 hours of coaching experience, she empowers leaders to navigate change and lead with clarity. With a cross-functional background in sales, marketing, and strategy, Cynthia blends business insight and empathy to support growth, influence, and purpose-driven leadership.
Business Strategy and Innovation
Leadership and Management
Personal and Professional Growth
Finance & Investment
Startups & Entrepreneurship
Government & Nonprofits
Available:
09:00 to 21:00, Mon to Sun
Free Intro Session Available
Session Type:
1:1 Coaching (virtual), 1:1 Coaching (in-person), Group Coaching (in-person), Group Coaching (virtual), Hybrid Coaching (online + in-person), Workshop
Coaching Certification(s)
• ICF – Associate Certified Coach (ACC) • Certified Hypnotherapist, National Guild of Hypnotists • Licensed Master Practitioner of Neuro-Linguistic Programming® (NLP), The Society of NLP • Accredited Practitioner of Integrative Enneagram (iEQ9), iEQ9 • Pastel Nagomi Art Associate Instructor, JPHAA • Certified Workplace Mediator and Trainer in Conflict Resolution, Eckerd College
Coaching Certification(s)
• ICF – Associate Certified Coach (ACC) • Certified Hypnotherapist, National Guild of Hypnotists • Licensed Master Practitioner of Neuro-Linguistic Programming® (NLP), The Society of NLP • Accredited Practitioner of Integrative Enneagram (iEQ9), iEQ9 • Pastel Nagomi Art Associate Instructor, JPHAA • Certified Workplace Mediator and Trainer in Conflict Resolution, Eckerd College
Coaching Certification(s)
• ICF – Associate Certified Coach (ACC) • Certified Hypnotherapist, National Guild of Hypnotists • Licensed Master Practitioner of Neuro-Linguistic Programming® (NLP), The Society of NLP • Accredited Practitioner of Integrative Enneagram (iEQ9), iEQ9 • Pastel Nagomi Art Associate Instructor, JPHAA • Certified Workplace Mediator and Trainer in Conflict Resolution, Eckerd College
Coaching Education or Training Programs
• Master Coaching for Transformational Change (MCTC), Paradigm21 Executive Leadership Coaching Academy, Paradigm21 Group • Accessing Personal Genius, International Society of Neuro-Semantics, APTI • Body Arts and Science International (BASI) Pilates® Teacher, BASI • Mindfulness for Life, Oxford Mindfulness Center • Foundations in Solution-Focused Coaching, Academy of Solution-Focused Coaching
Coaching Education or Training Programs
• Master Coaching for Transformational Change (MCTC), Paradigm21 Executive Leadership Coaching Academy, Paradigm21 Group • Accessing Personal Genius, International Society of Neuro-Semantics, APTI • Body Arts and Science International (BASI) Pilates® Teacher, BASI • Mindfulness for Life, Oxford Mindfulness Center • Foundations in Solution-Focused Coaching, Academy of Solution-Focused Coaching
Coaching Education or Training Programs
• Master Coaching for Transformational Change (MCTC), Paradigm21 Executive Leadership Coaching Academy, Paradigm21 Group • Accessing Personal Genius, International Society of Neuro-Semantics, APTI • Body Arts and Science International (BASI) Pilates® Teacher, BASI • Mindfulness for Life, Oxford Mindfulness Center • Foundations in Solution-Focused Coaching, Academy of Solution-Focused Coaching
Certified Assessment Tool(s)
Enneagram Certified Workplace Mediator and Trainer in Conflict Resolution, Eckerd College
Certified Assessment Tool(s)
Enneagram Certified Workplace Mediator and Trainer in Conflict Resolution, Eckerd College
Certified Assessment Tool(s)
Enneagram Certified Workplace Mediator and Trainer in Conflict Resolution, Eckerd College
Educational Background
• MBA, The Chinese University of Hong Kong; • MSc in Sustainable Development, University of London • MSc in Professional Accounting and Corporate Governance, The City University of Hong Kong
Educational Background
• MBA, The Chinese University of Hong Kong; • MSc in Sustainable Development, University of London • MSc in Professional Accounting and Corporate Governance, The City University of Hong Kong
Educational Background
• MBA, The Chinese University of Hong Kong; • MSc in Sustainable Development, University of London • MSc in Professional Accounting and Corporate Governance, The City University of Hong Kong
Coaching methods
My approach combines NLP, hypnotherapy, the Enneagram, mindfulness, and strategic tools to support mindset shifts, clarify goals, and facilitate sustainable personal and professional transformation.
Coaching methods
My approach combines NLP, hypnotherapy, the Enneagram, mindfulness, and strategic tools to support mindset shifts, clarify goals, and facilitate sustainable personal and professional transformation.
Coaching methods
My approach combines NLP, hypnotherapy, the Enneagram, mindfulness, and strategic tools to support mindset shifts, clarify goals, and facilitate sustainable personal and professional transformation.
Coaching philosophy
I empower purpose-driven growth through clarity, reflection, and intentional action, helping clients unlock their potential, overcome limitations, and lead with authenticity.
Coaching philosophy
I empower purpose-driven growth through clarity, reflection, and intentional action, helping clients unlock their potential, overcome limitations, and lead with authenticity.
Coaching philosophy
I empower purpose-driven growth through clarity, reflection, and intentional action, helping clients unlock their potential, overcome limitations, and lead with authenticity.
Clients who would be a good fit
Anyone ready for change is a good fit—whether seeking clarity, growth, or balance. Openness to reflection and action is all it takes to start meaningful transformation.
Clients who would be a good fit
Anyone ready for change is a good fit—whether seeking clarity, growth, or balance. Openness to reflection and action is all it takes to start meaningful transformation.
Clients who would be a good fit
Anyone ready for change is a good fit—whether seeking clarity, growth, or balance. Openness to reflection and action is all it takes to start meaningful transformation.
What makes a coaching relationship successful?
Trust, a safe space for growth, open conversations, and small actionable steps after each session create momentum and make a coaching relationship truly successful.
What makes a coaching relationship successful?
Trust, a safe space for growth, open conversations, and small actionable steps after each session create momentum and make a coaching relationship truly successful.
What makes a coaching relationship successful?
Trust, a safe space for growth, open conversations, and small actionable steps after each session create momentum and make a coaching relationship truly successful.
Example transformation story
I coached a new manager who was facing self-doubt and challenges with delegation. Through NLP, visualisation, and role-playing, she gained confidence, led with impact, and exceeded her business goals within three months.
Example transformation story
I coached a new manager who was facing self-doubt and challenges with delegation. Through NLP, visualisation, and role-playing, she gained confidence, led with impact, and exceeded her business goals within three months.
Example transformation story
I coached a new manager who was facing self-doubt and challenges with delegation. Through NLP, visualisation, and role-playing, she gained confidence, led with impact, and exceeded her business goals within three months.
Previous clients include executives and entrepreneurs from banking, tech, professional services, and NGO sectors across 11 countries, ranging from senior leaders in global firms to founders growing purpose-driven startups.
Outside of coaching, I enjoy Pilates, running, travelling, and volunteering. I'm passionate about lifelong learning, sustainability, and personal growth—passions that keep me grounded, curious, and inspired.
Louie
PR professional
Cynthia has been very professional, trust worthy and empathetic. Her reflective practice and analytical approach applied have been especially helpful in guiding me towards shaping a better self in the process.
Cynthia inspired me to face adversity and changes in life with more confidence, immer strength and resilience.
Louie
PR professional
Cynthia has been very professional, trust worthy and empathetic. Her reflective practice and analytical approach applied have been especially helpful in guiding me towards shaping a better self in the process.
Cynthia inspired me to face adversity and changes in life with more confidence, immer strength and resilience.
Louie
PR professional
Cynthia has been very professional, trust worthy and empathetic. Her reflective practice and analytical approach applied have been especially helpful in guiding me towards shaping a better self in the process.
Cynthia inspired me to face adversity and changes in life with more confidence, immer strength and resilience.
Tracy
Team Manager, NGO
Thank you for collaborating with me to address my concerns and challenges. Your support has inspired me to tackle each problem individually and strive to become a better person.
Tracy
Team Manager, NGO
Thank you for collaborating with me to address my concerns and challenges. Your support has inspired me to tackle each problem individually and strive to become a better person.
Tracy
Team Manager, NGO
Thank you for collaborating with me to address my concerns and challenges. Your support has inspired me to tackle each problem individually and strive to become a better person.
Pamela
Entrepreneur
I am incredibly grateful to Cynthia for her support and guidance. She helped me grow, believe in myself, and become the best version of who I am today. I’ll always appreciate her positive impact on my life.
Pamela
Entrepreneur
I am incredibly grateful to Cynthia for her support and guidance. She helped me grow, believe in myself, and become the best version of who I am today. I’ll always appreciate her positive impact on my life.
Pamela
Entrepreneur
I am incredibly grateful to Cynthia for her support and guidance. She helped me grow, believe in myself, and become the best version of who I am today. I’ll always appreciate her positive impact on my life.
CONTACT:
Cynthia Lai