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Cynthia Lai

Cynthia Lai
Cynthia Lai

Hong Kong SAR China

(

GMT+8

)

Serve worldwide

Languages:

English, Mandarin and Cantonese

Work Experience:

20

years

Coaching Hours:

200

200

200

h

LinkedIn

Price: $

200

+

/

1 hour

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ABOUT

Cynthia Lai is an executive coach with 20 years’ experience in banking, digital innovation, and transformation across Asia and global markets. An ICF ACC coach with over 200 hours of coaching experience, she empowers leaders to navigate change and lead with clarity. With a cross-functional background in sales, marketing, and strategy, Cynthia blends business insight and empathy to support growth, influence, and purpose-driven leadership.

EXPERTISE

Business Strategy and Innovation

Leadership and Management

Personal and Professional Growth

INDUSTRIES

Finance & Investment

Startups & Entrepreneurship

Government & Nonprofits

SESSION INFO

Available:

09:00 to 21:00, Mon to Sun

Free Intro Session Available

Session Type:

1:1 Coaching (virtual), 1:1 Coaching (in-person), Group Coaching (in-person), Group Coaching (virtual), Hybrid Coaching (online + in-person), Workshop

Packages:

Free discovery call, 50% off 1st session, package offer for 3, 6 and 12 sessions

CREDENTIALS & QUALIFICATIONS

Coaching Certification(s)

• ICF – Associate Certified Coach (ACC) • Certified Hypnotherapist, National Guild of Hypnotists • Licensed Master Practitioner of Neuro-Linguistic Programming® (NLP), The Society of NLP • Accredited Practitioner of Integrative Enneagram (iEQ9), iEQ9 • Pastel Nagomi Art Associate Instructor, JPHAA • Certified Workplace Mediator and Trainer in Conflict Resolution, Eckerd College

Coaching Certification(s)

• ICF – Associate Certified Coach (ACC) • Certified Hypnotherapist, National Guild of Hypnotists • Licensed Master Practitioner of Neuro-Linguistic Programming® (NLP), The Society of NLP • Accredited Practitioner of Integrative Enneagram (iEQ9), iEQ9 • Pastel Nagomi Art Associate Instructor, JPHAA • Certified Workplace Mediator and Trainer in Conflict Resolution, Eckerd College

Coaching Certification(s)

• ICF – Associate Certified Coach (ACC) • Certified Hypnotherapist, National Guild of Hypnotists • Licensed Master Practitioner of Neuro-Linguistic Programming® (NLP), The Society of NLP • Accredited Practitioner of Integrative Enneagram (iEQ9), iEQ9 • Pastel Nagomi Art Associate Instructor, JPHAA • Certified Workplace Mediator and Trainer in Conflict Resolution, Eckerd College

Coaching Education or Training Programs

• Master Coaching for Transformational Change (MCTC), Paradigm21 Executive Leadership Coaching Academy, Paradigm21 Group • Accessing Personal Genius, International Society of Neuro-Semantics, APTI • Body Arts and Science International (BASI) Pilates® Teacher, BASI • Mindfulness for Life, Oxford Mindfulness Center • Foundations in Solution-Focused Coaching, Academy of Solution-Focused Coaching

Coaching Education or Training Programs

• Master Coaching for Transformational Change (MCTC), Paradigm21 Executive Leadership Coaching Academy, Paradigm21 Group • Accessing Personal Genius, International Society of Neuro-Semantics, APTI • Body Arts and Science International (BASI) Pilates® Teacher, BASI • Mindfulness for Life, Oxford Mindfulness Center • Foundations in Solution-Focused Coaching, Academy of Solution-Focused Coaching

Coaching Education or Training Programs

• Master Coaching for Transformational Change (MCTC), Paradigm21 Executive Leadership Coaching Academy, Paradigm21 Group • Accessing Personal Genius, International Society of Neuro-Semantics, APTI • Body Arts and Science International (BASI) Pilates® Teacher, BASI • Mindfulness for Life, Oxford Mindfulness Center • Foundations in Solution-Focused Coaching, Academy of Solution-Focused Coaching

Certified Assessment Tool(s)

Enneagram Certified Workplace Mediator and Trainer in Conflict Resolution, Eckerd College

Certified Assessment Tool(s)

Enneagram Certified Workplace Mediator and Trainer in Conflict Resolution, Eckerd College

Certified Assessment Tool(s)

Enneagram Certified Workplace Mediator and Trainer in Conflict Resolution, Eckerd College

Educational Background

• MBA, The Chinese University of Hong Kong; • MSc in Sustainable Development, University of London • MSc in Professional Accounting and Corporate Governance, The City University of Hong Kong

Educational Background

• MBA, The Chinese University of Hong Kong; • MSc in Sustainable Development, University of London • MSc in Professional Accounting and Corporate Governance, The City University of Hong Kong

Educational Background

• MBA, The Chinese University of Hong Kong; • MSc in Sustainable Development, University of London • MSc in Professional Accounting and Corporate Governance, The City University of Hong Kong

COACHING STYLE & APPROACH

Coaching methods

My approach combines NLP, hypnotherapy, the Enneagram, mindfulness, and strategic tools to support mindset shifts, clarify goals, and facilitate sustainable personal and professional transformation.

Coaching methods

My approach combines NLP, hypnotherapy, the Enneagram, mindfulness, and strategic tools to support mindset shifts, clarify goals, and facilitate sustainable personal and professional transformation.

Coaching methods

My approach combines NLP, hypnotherapy, the Enneagram, mindfulness, and strategic tools to support mindset shifts, clarify goals, and facilitate sustainable personal and professional transformation.

Coaching philosophy

I empower purpose-driven growth through clarity, reflection, and intentional action, helping clients unlock their potential, overcome limitations, and lead with authenticity.

Coaching philosophy

I empower purpose-driven growth through clarity, reflection, and intentional action, helping clients unlock their potential, overcome limitations, and lead with authenticity.

Coaching philosophy

I empower purpose-driven growth through clarity, reflection, and intentional action, helping clients unlock their potential, overcome limitations, and lead with authenticity.

Clients who would be a good fit

Anyone ready for change is a good fit—whether seeking clarity, growth, or balance. Openness to reflection and action is all it takes to start meaningful transformation.

Clients who would be a good fit

Anyone ready for change is a good fit—whether seeking clarity, growth, or balance. Openness to reflection and action is all it takes to start meaningful transformation.

Clients who would be a good fit

Anyone ready for change is a good fit—whether seeking clarity, growth, or balance. Openness to reflection and action is all it takes to start meaningful transformation.

What makes a coaching relationship successful?

Trust, a safe space for growth, open conversations, and small actionable steps after each session create momentum and make a coaching relationship truly successful.

What makes a coaching relationship successful?

Trust, a safe space for growth, open conversations, and small actionable steps after each session create momentum and make a coaching relationship truly successful.

What makes a coaching relationship successful?

Trust, a safe space for growth, open conversations, and small actionable steps after each session create momentum and make a coaching relationship truly successful.

Example transformation story

I coached a new manager who was facing self-doubt and challenges with delegation. Through NLP, visualisation, and role-playing, she gained confidence, led with impact, and exceeded her business goals within three months.

Example transformation story

I coached a new manager who was facing self-doubt and challenges with delegation. Through NLP, visualisation, and role-playing, she gained confidence, led with impact, and exceeded her business goals within three months.

Example transformation story

I coached a new manager who was facing self-doubt and challenges with delegation. Through NLP, visualisation, and role-playing, she gained confidence, led with impact, and exceeded her business goals within three months.

PREVIOUS CLIENTS

Previous clients include executives and entrepreneurs from banking, tech, professional services, and NGO sectors across 11 countries, ranging from senior leaders in global firms to founders growing purpose-driven startups.

BEYOND COACHING

Outside of coaching, I enjoy Pilates, running, travelling, and volunteering. I'm passionate about lifelong learning, sustainability, and personal growth—passions that keep me grounded, curious, and inspired.

TESTIMONIALS

Louie

PR professional

Cynthia has been very professional, trust worthy and empathetic. Her reflective practice and analytical approach applied have been especially helpful in guiding me towards shaping a better self in the process.

Cynthia inspired me to face adversity and changes in life with more confidence, immer strength and resilience.

Louie

PR professional

Cynthia has been very professional, trust worthy and empathetic. Her reflective practice and analytical approach applied have been especially helpful in guiding me towards shaping a better self in the process.

Cynthia inspired me to face adversity and changes in life with more confidence, immer strength and resilience.

Louie

PR professional

Cynthia has been very professional, trust worthy and empathetic. Her reflective practice and analytical approach applied have been especially helpful in guiding me towards shaping a better self in the process.

Cynthia inspired me to face adversity and changes in life with more confidence, immer strength and resilience.

Tracy

Team Manager, NGO

Thank you for collaborating with me to address my concerns and challenges. Your support has inspired me to tackle each problem individually and strive to become a better person.

Tracy

Team Manager, NGO

Thank you for collaborating with me to address my concerns and challenges. Your support has inspired me to tackle each problem individually and strive to become a better person.

Tracy

Team Manager, NGO

Thank you for collaborating with me to address my concerns and challenges. Your support has inspired me to tackle each problem individually and strive to become a better person.

Pamela

Entrepreneur

I am incredibly grateful to Cynthia for her support and guidance. She helped me grow, believe in myself, and become the best version of who I am today. I’ll always appreciate her positive impact on my life.

Pamela

Entrepreneur

I am incredibly grateful to Cynthia for her support and guidance. She helped me grow, believe in myself, and become the best version of who I am today. I’ll always appreciate her positive impact on my life.

Pamela

Entrepreneur

I am incredibly grateful to Cynthia for her support and guidance. She helped me grow, believe in myself, and become the best version of who I am today. I’ll always appreciate her positive impact on my life.

CONTACT:

Cynthia Lai

Cynthia Lai

Share your goals and needs with this coach to see how they can best support you.

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Coaching Goals

Describe what success looks like for you (Max Length: 200)

Do you prefer tactical support, mindset work, or both?*

Preferences & Fit
Coaching Scope Agreement

Please review the coaching scope agreement

Agreement Terms

Agreement Terms

I understand that coaching is a professional development process that helps me achieve my personal and professional goals. I acknowledge the following boundaries and scope of our coaching relationship:

WHAT COACHING INCLUDES:

- Goal setting and accountability

- Skills development and performance improvement

- Career planning and professional growth strategies

- Leadership and communication enhancement

- Work-life balance optimization

- Mindset and confidence building

- Goal setting and accountability

- Skills development and performance improvement

- Career planning and professional growth strategies

- Leadership and communication enhancement

- Work-life balance optimization

- Mindset and confidence building

- Goal setting and accountability

- Skills development and performance improvement

- Career planning and professional growth strategies

- Leadership and communication enhancement

- Work-life balance optimization

- Mindset and confidence building

WHAT COACHING DOES NOT INCLUDE:

- Therapy, counseling, or treatment of mental health conditions

- Legal advice or financial planning services

- Medical advice or healthcare recommendations

- Personal relationship counseling beyond professional contexts

- Crisis intervention or emergency support

- Therapy, counseling, or treatment of mental health conditions

- Legal advice or financial planning services

- Medical advice or healthcare recommendations

- Personal relationship counseling beyond professional contexts

- Crisis intervention or emergency support

- Therapy, counseling, or treatment of mental health conditions

- Legal advice or financial planning services

- Medical advice or healthcare recommendations

- Personal relationship counseling beyond professional contexts

- Crisis intervention or emergency support

PROFESSIONAL BOUNDARIES:

- Our sessions will focus on agreed-upon coaching goals

- Off-topic discussions will be gently redirected to maintain focus

- I will communicate openly if sessions drift from intended objectives

- Both coach and client have the right to address scope concerns

Additional information

Is there anything else you'd like to share? (Max Length:300)

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