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Expert Series

Why Willpower Fails: The Science of Full Transformation

Maja Djikic, Ph.D. | University of Toronto, Rotman School of Management

Description:

Most leaders who seek coaching have already tried to change. They set goals, made plans, and used willpower. It didn't stick. Dr. Maja Djikic, a personality psychologist and Thinkers50 honoree, explains why: behavior is only one of five interconnected parts of the self. When you force one part to move while the other four resist, you don't transform. You just exhaust yourself.In this Expert Series conversation, Dr. Djikic introduces her model of open and closed constructs, explains why the unconscious mind overpowers conscious intention, and outlines the conditions required for rapid, lasting transformation. Her framework gives coaches a practical lens for understanding why clients stay stuck and what it actually takes to help them move.

personality psychology, behaviour change, coaching science, self-development, transformation

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